Promote Your Own Clothing Brand – Top Fashion Networking Sites

Fashion marketing is undergoing a quiet revolution at the moment. Traditionally new fashion designers have had to compete with the major corporate labels through magazine advertising, direct mail, events promotions and if the budget is there, television ad campaigns. The Internet has for a long time been a useful tool for introducing sales leads to your clothing range, but until recently, budget dictated your site’s popularity on the net.

Things are rapidly changing, and it is almost all due to the Social Networking phenomenon. You will have no doubt heard of Facebook and MySpace, however over the past couple of years there has been a distinct increase in social community sites that have geared themselves towards the consumer lifestyle market, and in particularly fashion. Many of these online communities run on a democratic principle. Ideally, if enough people vote or bookmark a particular product, say a t-shirt for example, the product and designer’s popularity increases. Within a relatively short time. Using tools such as bookmark sharing and recommendations, a relatively unknown designer can attract an enormous amount of positive publicity.

I have researched and collated a list of the most popular and useful fashion social networks for you to browse at your own leisure. You will find there is a wide variety and scope offered by these fashion-related communities. The larger and more established sites are great for breaking new products in to the fashion consumer market, others will provide invaluable assistance from fellow designers, retailers and manufacturers. Most of whom I am sure will be more than willing to guide you through the next stages of your burgeoning fashion career.

Fashionising.com is dedicated to fashion, this social fashion community offering a news, photo and video service for upcoming and established designers, labels, models and more. Very friendly and welcoming community, mainly professionals in all fields of fashion.

Stylehive.com is an online style portal for people who love and/or work in fashion, design and retail. You can connect with fellow style addicts and share all of your new design discoveries and latest finds together. A trend-setters social-networking club, part pop-culture lab, Stylehive.com is one big ensemble cast of trend-setters creating, discovering and buying the next big thing!

Kaboodle.com is a social shopping network where people discover, recommend and share products. Kaboodle’s excellent range of shopping widgets mean you can begin organizing all your favorite items in shared lists, discovering new things from people with similar style. Easy to find the best prices and discounts on the most popular products. This site offers fashion products amongst many others including gadgets, soft furnishings, art and more.

ThisNext.com focuses its online and social-shopping community more towards the next big trends. Your popular votes count, everyone recommends their favorite up and coming products for others to discover and purchase online. This global community is in the pursuit of cross-cultural shopping habits for the year to come. This site is laden with more branded advertising and e-commerce solutions making it a more attractive media platform for corporate marketing. The system encompasses each product in a process of discovery, consideration, trial and purchase. Fashion is a big favorite here.

StyleFeeder.com is a personal shopping engine that uses a unique matchmaking system to offer daily personal recommendations, just for you. It’s a great way to find new clothes, shoes, in fact anything stylish and keep track of what you’re shopping for online, using visual their bookmark options. Great widgets for incorporating your style-feeds in to your personal blogs or commercial sites. I regularly use this site to promote my own fashion — a great resource for designers.

ShareYourLook.com is a new fashion community for all trends-setters, shoppers and designers, (currently in beta). If you read articles New York Times, Harper’s Bazaar and Vogue, you will probably recognize the co-founder’s name – fashion have appeared in The New York Times, Harper’s Bazaar and Vogue, fashion journalist Melissa Ceria. The format is easy to use and on the eye: upload photos of you modeling your favorite outfits, and let other members rate your look and leave you comments. Don’t worry, there is a policy of fair and objective criticism, even compliments and most of all useful style tips. The whole site relies on a great blog style tagging process, plus a great feature where you’ll be able to post favourite ‘looks’ to your network of fashion friends. You even get your own styleblog.

OsoYou.com is the UK’s first social networking and fashion website. Focusing more on High Street fashion and all the latest clothing items, plus features on the hottest celebrity styles and a chance to share fashion with your friends via some innovative social networking options.

Avenue7.com should be classed as up and coming. From my research it seems to be aimed at a younger audience. They already use some rather clever programming to help you create your own perfect outfit and also offer fashion scouts. However there are some even more promising features in the pipeline including ‘The Fashion Show’ and ‘Start a Makeover’. This is more of a hot or not direction for the field of fashion social networking, but it’s bright, bold and adventurous and I’ll take a punt it will do well in the future.

StyleMob.com is rather funky looking (though corporate owned) street style community StyleMob offering a service that is part Hot or Not, part fashion magazine and part MySpace.

TeamSugar.com is one of the latest contributions to the market. Backed by the Sugar Network, this series of blogs primarily targets fashion-conscious women. The most popular is PopSugar.com, where celebrity gossip and fashion come together in a hedonistic mix. TeamSugar.com pro-actively promote their content, encouraging their community to form around it. Blog syndication integrates the network — PopSugar.com, DearSugar.com, TeamSugar.com and FabSugar.com, encouraging users to switch sites to see the latest news on each one. Ultra intelligent marketing – helping to boost the popularity of the whole network at the same time. Standard social networking features friends list, leave comments, send messages, write a blog and voting in polls.

This supplemental list offers links to more general/shopping social networks that feature some fashion content, and a few to keep an eye out for in the future:

TheFind.com is the leading shopping search engine to find stores, brands and products, bigger than any other product finder online.

ShopWiki.com is a shopping search engine designed to help consumers find specific products on the Internet with ease. It is the only shopping search engine that combines advanced Web-crawling technology with a consumer-written wiki.

Etsy.com is an online marketplace for buying & selling all things handmade and only handmade.

How To Choose A Good Fashion Institute To Get Admission To

Fashion designing is one of the most sought after and upcoming careers in India. More and more youngsters and middle aged individuals are following the latest trends and trying to keep themselves updated on recent fashion developments. Even the older generation has become very fashion conscious and getting dressed in the latest style is not limited to the younger generation only. Fashion courses are perhaps most in demand with various fashion institutes in India promising to offer the best programme in fashion.

Designing of clothes and accessories is an art and just as a career in any other field requires proper training so is the case with fashion designing. A fashion institute offers structured programme in fashion technology that makes an individual skilled in creating exclusive, unique and fashionable clothes with various types of fabrics. Due to the recent spur in designing careers, numerous institutes are coming up with high level and attractive courses. Different institutes have different fee structures, course curriculum, reputation etc. Moreover to a common man fashion designing might seem just like wearing different sorts of attractive clothes. But it is not so. There are various branches in the field of apparel designing also just as in the field of engineering or medical sciences. An appropriate institute offering programme in fashion offers the choice of studying most of the branches.

Therefore before choosing a fashion design institute in India a few very vital points have to be kept in mind.

  • Firstly find out about the fee structure and mode of payment options. Courses in fashion can involve a lot of money, so be very sure about your budget. Some institutes like WLCI etc also have tie ups with nationalized and private banks, who provide educational loans, so be sure to find out about these different options.
  • Find out about the entrance exams for taking admissions to these institutes and whether the fashion institute in India has any scholarship facility.
  • Do your homework about the institute that you are going to join and its reputation in the fashion industry. Try to go for an institute that includes practical training with reputed fashion houses as part of its fashion courses.
  • A programme in fashion technology should include specialization courses in fashion illustration, fashion marketing and merchandising, quality controller, product developer, visual merchandising etc.
  • Have a look through the campus before joining the institute. Visit their labs and classrooms to see the infrastructure being offered so that you do not feel cheated afterward.
  • Go through their course curriculum properly to see whether it matches your requirements or not and get full details about the type of certification or diploma or even degree that they are offering.

A programme in fashion involves a lot of money and hard work, so be very sure about the institute that you are joining. The fashion industry might look very glamorous from outside, but once you enter it, you really have to slog it out just like any other industry. But again once you pass out from a reputed institute and if you worked really hard, there is no looking back. You have ample of choices to choose from apart from just being a fashion designer. You can choose to be a fashion merchandiser, product developer, retail store manager, fashion co-ordinate, boutique owner, visual merchandiser, quality controller etc.

Patternmaking in Fashion Design

There is a shortage of patternmakers in the fashion industry. For anyone interested in having a career in the fashion industry, becoming a fashion patternmaker is a wise decision for a number of reasons:

-it’s great pay
-you won’t have much competition to deal with
-you could get to work closely with professional fashion designers
-you’ll be doing the very important bricks and mortar work in fashion design

Without fashion patternmakers there would be no fashion designs being made into clothes. So if you’re thinking about getting into the fashion industry by the way of patternmaking you can either teach yourself patternmaking following any of the methods below;

Buy designer clothing patterns at sewing supply stores and study the pattern blocks

Go to your local library, or bookstore online or offline and order the patternmaking teaching manuals such as Connie Amaden Crawford’s ‘Patternmaking Made Easy’ she teaches you how to produce 22 of the most important pattern blocks, or ‘slopers’, that all other blocks are made from.

Get your hands on some fashion patternmaking software like the CAD kind from Etelestia or Wild Ginger’s ‘Pattern Master’ software.

You can get started even faster with a low tech innovative product like the Lutterloh patternmaking system and easily learn how to use their ‘Golden Rule’ system. It’s a great place to start because they’ve got a online free learning video on how to use the Golden Rule. Basically, how it works is you take your bust and waist measurements that you’re making a pattern for and use those measurements to develop a ‘connect the dots’ outline based on one of the many interchangeable pattern block templates. To create your own unique fashion pattern blocks you would just customize the necessary pattern blocks Lutterloh provides in their pattern books.

You can take a quality online fashion patternmaking or online fashion design course that includes patternmaking. Both Etelestia and Epro fashion schools provide such courses.

Or you could go the most conventional route and take a complete fashion design course at the Art Institute, Vancouver Community College or any other local college that holds good repute in the fashion industry for the quality of their courses and turn out of industry ready fashion design graduates.

Either way, if you choose to learn or become a fashion designer/fashion patternmaker you’ll get a chance to exercise your drive, determination and passion for fashion in doing so. Make sure you learn everything you can get your hands on, dream big and get to know people in the fashion indsutry. Once you’ve acquired the skills you can look into becoming an intern at your local or nearest fashion house to get your experience in. You can also provide your skills online as a patternmaker for fashion designers and clothing manufacturers.

Fashion Stylists Are Becoming Mainstream

Fashion stylists are indispensable for celebrities, fashion models and actors. Today, with people busy with their careers, we find many individuals too opting for the services of stylists. Most of us are fashion conscious today and want to look our best during all occasions. This is one of the reasons why a lot of individuals too are increasingly opting for the services of fashion and image consultants.

Fashion consultants work in close coordination with their clients to prepare them for events such as cat walk, fashion shoot, movie shoot or fashion show. They efficiently integrate their unique personalities with the right choice of clothes and accessories. Fashion stylists work in close association with leading fashion designers, expert hair stylists and makeup artists. Some stylists are adept at hair styling too and work on their client’s hair to offer stunning results.

These stylists help with their client’s clothes and accessories shopping choosing the right designs and colors. They fine tune and equip their wardrobes with clothes that exactly suit different occasions. This is the reason why they are also known as personal shoppers.

People who have been worked on by expert fashion stylists stand out among crowd and are the centre of attraction wherever they go. They exude confidence and charm and are always poised and self assured. They are examples of high fashion superbly guided by their stylists who help them keep pace with the ever changing fashion trends.

Every successful stylist has their own fashion website to make it easy for clients to contact them. To be a professional fashion stylist is a highly demanding job which requires you to be focused and dedicated. Only a deep passion for designing and styling can make you a reputed and successful stylist.

If you have the flair for it, you can either be a freelance, self taught professional or can opt for a degree from a reputed fashion institute. It greatly helps to do an internship under well known fashion stylists before venturing on your own. This will help you learn the nuances and tricks of the trade and learn all about the industry in-depth.

You must be prepared to face clients who are highly demanding and insist on perfection. If you work for fashion models on an everyday basis, then you must be prepared to deal with last minute highly stressful situations.

A stylist working for a television or movie production unit must be adept at selecting, planning and preparing items that are exactly suited to each setting and situation. The overall theme must be kept in mind before choosing the right clothes and accessories. Most importantly, all this has to be done keeping the budget in focus.

Fashion stylists must also keep pace with the current and latest fashion trends. Your key to success is in how expertly you integrate the personality and looks of your clients with the existing fashion sense.

Expert fashion stylists will be able to make last minute fix ups and swift alterations to dropped hems or split seams. They will be able to give focused attention to detail and will be highly knowledgeable on the current fashion trends.

There are numerous stylists in this industry and in order to survive the competition and establish your presence as reputed fashion stylists, you must have determination, focus and most importantly a deep passion for your job.

Fashion – The Social Phenomena

Fashions are social phenomena common to many fields of human activity and thinking. Fashion houses and their associated fashion designers, as well as high-status consumers (including celebrities), appear to have some role in determining the rates and directions of fashion change. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. Fashion is a field dominated by women and primarily meant to serve women.

Fashion

Men’s fashions largely derived from military models, and changes in a European male silhouette are galvanized in theatres of European war, where gentleman officers had opportunities to make notes of foreign styles: an example is the “Steinkirk” cravat or necktie. The pace of change picked up in the 1780s with the increased publication of French engravings that showed the latest Paris styles; though there had been distribution of dressed dolls from France as patterns since the sixteenth century, and Abraham Bosse had produced engravings of fashion from the 1620s.

Although tailors and dressmakers were no doubt responsible for many innovations before, and the textile industry certainly led many trends, the History of fashion design is normally taken to date from 1858, when the English-born Charles Frederick Worth opened the first true haute couture house in Paris. Since then the professional designer has become a progressively more dominant figure, despite the origins of many fashions in street fashion.

A stylist is either a person who co-ordinates the clothes, jewelry, and accessories used in fashion photographs and catwalk shows or a kind of designer whose designs are based on existing things, trends, and designers collections. A buyer is responsible for ordering stocks of clothes for shops, particularly the larger chain stores. An illustrator draws and paints clothes for commercial use. Talented illustrators–among them Paul Iribe, George Lepape and George Barbier–drew exquisite fashion plates for these publications, which covered the most recent developments in fashion and beauty. A model models clothes at fashion shows or for photographs. A photographer photographs the clothes on fashion models for use in magazines, newspapers, or adverts.

Season

Fashion design differs from costume design due to its core product having a built in obsolescence usually of one to two seasons. A season is defined as either autumn/winter or spring/summer. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To do this, they look at what the fashion directions have been in previous seasons, keep an eye on what others in the fashion business are doing, and read fashion forecasting magazines. They also rely on knowledge of their own customers to see which styles succeeded and which were less popular in past seasons.

Fashions may vary significantly within a society according to age, social class, generation, occupation and geography as well as over time.

Express Fashion

Let’s express fashion as another beautiful manifestation of life. In fact the biggest fashion designer of the world is Mother Nature herself with her beautiful, imaginative and vivid expressions all around. For humanity from the olden days itself fashion was a source of joyful and creative expression of life just like the art, the science, the dance, the music and of course sex.

Fashion exists as two worlds today, the real and the superficial. I feel fashion is grossly misunderstood and maligned in the contemporary sense. In the superficial world of fashion, it is perceived as the privilege of the so called upper strata of the society. This is the tragedy of today’s fashion. Some people with the money, power and glamour flaunt the so called fashion and the rest of the world are made to believe that this is the real fashion.

This is a type of fashion that is being hyped and flaunted by select few and which is not accessible to most of the people. This is the shallow and superficial world of fashion that exists as we can see today.

Express fashion: The real world of fashion

Nevertheless we need to understand that this is just a small minority group and the real world of fashion is much richer and larger in proportion. Real fashion is about how people express their traditions and culture through their clothing, ornaments, the art, the science, the music and dance. This is the real world of fashion which has to be discovered by us. So let’s express fashion that is the “real” fashion.

Express fashion: Real fashion radiates from deep within

From the individual perspective, the real fashion radiates from deep within. Here, you never ape anybody. It just naturally comes to you. It is nothing but a deep desire of the heart and the soul to be full and complete from deep within and project it outwardly. To discover the real fashion you need to understand your inner self and its deep desire to connect with the external world through the joyous and colorful patterns of expression.

I feel “express fashion” is nothing but expressing fashion from deep within you. Next time you think about fashion, think about your needs and your comfort and then see the magic of fashion getting expressed in you in a real express way. When you just do it the natural way that is your way, you will start finding that people take a note of you.

So when we say express fashion, it is not just limited to your clothes or ornaments that you wear but it involves expressing your radiant personality. It is an expression of your inner happiness which is reflected through your body, your mind, your heart and your soul. It comes out naturally and radiates outward because of the feeling of being complete and one with nature. This is a very feminine and soothing manifestation of the self irrespective of the gender. Fashion is therefore a beautiful manifestation of the feminine principle itself.

Fashion Marketing – Fashion Stores Meet Niche Marketing, Pareto, and the Long Tail

Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches?

I like reading about pragmatic ideas to boost online sales of fashion goods, from apparel to accessories. I think that too much time is wasted in theorizing about internet marketing, and not acting about it.

Yet, I am going to talk about hard-core statisical studies and hype. Why?

Because I found in this month’s INC. magazine an article about niche marketing that made me connect together a lot of issues facing local apparel stores as well as big online fashion retailers.

Make money online by not carrying best-sellers

First, the article titled “A world without bestsellers” dabbles with buying patterns specific to internet consumers.

These patterns make up the Long Tail. You may or you may not know about it. For a concise explanation, go the Long Tail page on Wikipedia. Let’s just say that consumers can find and buy online products that a regular store could not carry. For instance, 40% of Amazon.com’s book sales reportedly consist in unknown titles that your regular Barnes and Noble cannot afford to carry in the bookstore next door.

The same seem to apply to fashion goods. For instance, in the INC. article, Zappos’ Tony Hsieh says that:

“Today the company sells more than three million products across 1,000 brands. The top 20 percent of products account for half of revenue, the bottom 80 percent, the other half.”

So, at Zappos, the 20 best-selling items represent only 50% of the revenues. This is a far-cry from the usual 80/20 rule that usually applies offline, when the top 20 best-sellers make up 80% of the revenues. The 80/20 rule is drawn from the works of economist Pareto.

Online sales of fashion goods make Pareto Principle redundant

This is the gist of a February 2007 study called “Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales.” It was written by researchers at the Sloan School of Management at the MIT. Better, this study is based on “several years of sales data at a private-label women’s clothing company that offered the same merchandise through its catalog and its Internet store.”

Fashion goods are really at the forefront of this trend. Think about all the sites of the specialty sites that have sprung up, from sites selling discontinued lines of products to sites selling only to a sub-demographic. Buyers will turn to the web for hard-to-find glasses or for styles that regular retailers would deem too original to carry.

A company called Niche Retail is specialized in doing just that. The company says that they actually avoid carrying best-sellers, as big retailers can usually manage to kill the business by discounting the most sought-after items. By the way, Niche Retail’s logo reprents the Long Tail graph.

Style is a personal matter. Fashion professionals did not wait for the Long Tail theory to launch niche product lines. But the internet does offer interesting further niche opportunities:

– established brands and big online retailers can find relevant niche sites for some of their product lines

– local fashion stores are indeed niches themselves; they can use the internet to get more exposure

Big brands and retailers going after niche consumers

This very site spends time presenting you new fashion blogs, new fashion sites, and new fashion communities (see Fashion 2.0). Because fashion can get very personal, it has always been a good conversation topic. Now, the internet allows you to become a fashion critique in a snap. Big fashion actors can go after these niche sites to get their attention.

For instance, niche TV channels are popping up on the internet, due to the low barrier of entry, as reported in this article of the Wall Street Journal. The newspaper gives the example of clothing chain Express sponsoring the Ford Models web tv. I would add the example of “Ask a Gay Man”, the colorful and popular fashion critique show on YouTube (see my previous note on the subject), which has gotten founder William Sledd a TV deal with Bravo.

But you not have to be big to go after these niche sites. For instance, Ujeans, a made-to-order jeans company sponsors competitions on social network site StyleMob (“a new community for street fashion inspiration”).

Local fashion stores are so niche

I see here a chance for local apparel stores as well: a niche can be geographic.

A local store owner may be the best person to know what senior citizens like wearing in the Boca Raton area. Why not put up a website, where you can share your expertise? When local people use Google to find information about clothes they like, they will find your website, enjoy your expertise, and visit your shop.

Marketers are encouraging local stores to go online and advertise. A book called Marketing your retail store in the internet age does a great job of giving pragmatic and inexpensive tips to local store owners. Meanwhile, Google is pushing local ads heavily. Its AdWords system allows you to display your ad only to people searching from your zip code. Moreover, Google Maps allows you to mention your store in the popular map system, so that when people search for “women’s fashion, 97108”, your store shows up.

No wonder that local advertising on the internet is booming. According to eMarketer, local online advertising spending in the US will reach $2.9 billion in 2007. Local search is great for a local fashion store or a geographical niche site. One of the best resources about the subject, with how-to-s and advice, is Clickz’s Local Search column.

Fashion sales are booming online and online fashion marketing may be one of the hottest topics right now.

Lakme India Fashion Week – A Review

Introduction

India is becoming the latest fashion hub for the fashionistas. Indian designers are no longer confined to the domestic fashion and apparel market, they are gaining recognition and fame from all over the world. The various government policies and a boom in fashion industry have made it possible. One of the major breakthrough provided to Indian designers to showcase their talents are through the medium of fashion shows. Lakme India Fashion Show is the most popular fashion show celebration of India where the talents of already established and upcoming designers are showcased.

This event is a fashion celebration laced with lots of glamour and national as well as international media coverage. This time lakme India fashion week was held at Mumbai from 31st Oct- 4th Nov. Many high profile designers as well as audience witnessed this fashion fiesta. Famous bollywood celebrities were part of it.

Eminent designers like Surily Goel, Narendra Kumar, Sabyasachi Mukherjee, Nalandda Bhandari, Nandita Mahtani, Anand Kabra, Abhishek Dutta , Wendrell Rodericks, Anupama Dayal, Vikram Phadnis, Chaitanya Rao, Sanchita, Savio Jon, Payal Singhal, Sanjay Malhotra, James Ferriera, Priyadarshini Rao, etc presented their spring/summer 2007 collection. Also South African designer duo Sun Goddess and Clive Rundle presented their collection.

Brief descriptions of some designer’s creative work are as follows :-

Nalandda Bhandari

Nalandda Bhandari designs simple yet attractive and wearable collection under the brand name ‘Nasha’. She named her spring/summer 2007 collection ‘Free Spirit’. She covered all patterns and styles of contemporary women clothing, dress patterns like- tunics, kaftans, tube dress, skirts, shirts and burnt gold evening gown dominated her show. She played with glamour clad fabrics like chiffon, silk, georgette, voile, cotton and crepe. Her collection was largely ruled by animal prints and embroideries like African embroidery, sequin embroidery, etc. She also presented her men collection. She included her logo of rose embroidery in almost every outfit.

Narendra Kumar

The very famous designer Narendra Kumar presented his spring/summer collection 2007 at Lakme Fashion Week. The collection was named as ‘Love Touches You’. He presented a perfect blend of traditional and contemporary designing paired beautifully with each other. The women’s line of western collection had smocked & pleated skirts, balloon skirt with shirt dress, half collars, bloomers, chiffon with appliqué sleeves, etc which were created with the designer’s unique touch and detailing. The preferred fabrics by the designer were cotton, georgette, net, silk, mull and linen. The collection was unique but wearable in terms of design and pattern.

The men collection was very stylish and appealing in nature. Men models walked the ramp with elaborate embroidered batik styled shirts paired with stylish trousers completed with patch pockets and shiny zippers. Fun element of, feminity to male garments was provided by showcasing sophisticated floral printed baggy tops paired with tight fitting pants and capris. The choice of colors was dull jade, beige, blue, brown, saffron and white. Complicated embroidery, smocking, appliqué work and shadow work were part and parcel of his creative designing. The fun element was when the famous model turned actor John Abraham walked the ramp with white linen suit. Thus he complied every bit of creativity and entertainment aspects to his collection which gained him standing ovation by the audience and showering of red carnations.

Surily Goel

Surily Goel is young and talented designer who even designs for film personalities. Her latest creation on big screen was for actress Preity Zinta for the film ‘Jaan-e-Mann’. Her collection presented the carefree and sensual side of women’s clothing. This year’s collection was marked by knee-length skirts of georgette, crochets, chiffon, light silks and organdy, highlighting pleats and waist gathering with satin belts. Also single piece bubble outfits created in wide range of colors and fabrics. In this time’s collection she used more of small colored stones.

The presence of film personalities like Dino Morea, Sonali Bendre, Neelam Kothari, Fardeen Khan, Sameera Reddy and Tara Sharma in the audience during her collection put the star element into the show.

Chaitanya Rao

Chaitanya Rao’s collection was like early morning breeze with booming petals of budding roses. The delicate fabrics like georgette and chiffon provided that sexy feminine look to her collection. As her signature, she included moth in the form of embroidery or appliqué in all of her garments. The models took over the ramp with her mesmerizing feminine collection comprising of hem blouses with theme embroideries, pleated mini skirts with batik prints, moth appliqué blouses, long frayed double hem dresses, pale grey chiffon tunic, cream color chiffon bubble dress, dolman sleeved hipster blouses, the list goes on. To accessorize her collection she used thin and broad belts.

Sanchita

Sanchita’s collection presented in Lakme Fashion Week was bold yet wearable. She divided her collection into three segments- Punk chic, Copacabana and Swinging deco. The stunning designer pieces of bikinis and pareos, Hawaiian inspired kaftans, small balloon skirts, floaty dresses and minis provided the feeling of the beaches of Copacabana, St. Tropez and Riviera to the audience. Her collection was quite glamorous consisting of outfit like grey T-shirts with silver leggings, lycra T-shirts having sleeve ornamentations, strapless dresses accompanied with necklaces, earrings and brooches.

The men collection was marked by casual wear T-shirts, poplin trousers with detailed embroideries and white tuxedo jackets.

The garments were decorated with semi precious stones or with attractive patch works. Her line of collection was dominated by colors like white, apatite, agate, jade, opal and black onyx. The garments were accessorized with intrinsically crafted jewelry and bags.

Savio Jon

This designer emphasized heavily on the comfort factor of the garments. Savio Jon is well known for his simple yet attractive clothing lines which are high on value and seductive quotient. Unlike other designers he preferred his garments to hang loose around the body instead of body hugging/tight fitting clothes. He used free flowing fabrics like fish net, mul, chiffon, georgette and crepe.

Pinafore silhouette, long lean maxis, oversized blouses, deep shoveled armholes, low back and front necklines, were some types of garments he presented. In evening wear he glamorized the tubular silhouettes with shimmers. The ranges of colors choosed by him for his collection were beige, grey, brown, black, pale yellow and white. Thus the colors were also sober and subtle.

Payal Singhal

Payal Singhal for the first time presented her collection in Lakme Fashion Week. Her designer collection for women were designed keeping in mind today’s working women’s needs and comfort level. Stylish yet affordable was the key element associated with her collection. She beautifully used cutwork, satin, georgette, jacquard, tulle, cotton, crepe, taffeta, brocade and seersucker in club and partywear for dresses and tunics. Her display of outfits on ramp descended gracefully from daywear to glamorous evening wear. She started her showcasing of designs in oyster white color then, tea rose, yellow, coffee, watermelon to grapefruit color. Display of tunics and blousons were coupled with melon, gold or silver tights. The signature outfit was the oyster white kaftan embellished with golden embroidery.

Sanjay Malhotra

Sanjay Malhotra named his spring/summer 2007 collection -‘Dejavu’. The key phrase which inspired him for this collection was -Life through my rose colored glasses. He instead of sticking only to free flowing usual feminine fabrics, even experimented with fabrics like fur, leather, voiles, denim, suede and laces which were highly appealing to today’s power packed independent women. The beautiful mix-n-match of these fabrics in sober as well as striking colors presented a collection that was bold enough yet stylish and wearable. Few of the many outfits displayed by him were- ivory colored mirror jacket with chiffon sleeves, colorful corset skirt accompanied with net petticoat, tunic with fur edge, etc. His collection was for the woman who likes to seek attention of the crowd and be different.

Clive Rundle and Sun Goddess

Clive Rundle and Sun Goddess were two international South African designers who presented their collection at Lakme Fashion Week. Fusion was the key style of their outfits. Extravagant layered dresses and skirts, jackets, evening wear, loosely fitted shirts and trousers, long coats and tops were part of their garment showcase. Their choices of colors were mainly creams, cherries, plums, peaches, sapphires, maroons and mauves. The free flowing pleated and layered outfits depicted the south African culture and fashion essence through them.

James Ferriera

James Ferriera made his debut at Lakme Fashion Week. He named his collection ‘Bombay Tokyo’. His collections were inspired by Maharashtra’s rich textile heritage.

The collections were divided into seven segments which were even named. The sari, an ode to devnagari, the hardy traditional towel, black magic, the sholapur story, warli and diwali were the seven names given to the segments.

Traditional warli paintings and paithani motifs were done on the clothes. Very uniquely he transformed the traditional forms of maharashtrian clothing into contemporary designs, like nine yard saris were intelligently converted into tunics. Marigold and leaf motifs were used on black shirts with cowl necks.

To describe in a nutshell his collection used ethnic fabrics and designs on garments with style and attitude. The outfit presented during finale had black georgette garments with glittering Paithani embroidery designs on them.

Conclusion

This event is marked by presence of celebrities and traders all across the globe. Also it provides a platform for the budding designers to show their talent and establish themselves into the high profile fashion industry, for the already established designers to show their collection and maintain their popularity level. The above mentioned review is for few of the many prominent and talented designers. The nutshell description of the designers suggests that this celebration of fashion and style is a sure shot success for India’s designers and promote the export business too. The very presence of film stars on the ramp of their favorite designers and in the audience is the crowd puller factor of this celebration. Lakme Fashion week is extensively covered by media and promoted also.

Wardrobe Essentials for Remaining in Winter Fashion Style

As the summer season turns into fall, and fall into cold winters, we all get scared of changing of our wardrobe essentials from summer outfits to winter outfits.

With this change in our wardrobe outfits, one needs to keep in mind the fashion trends going on, and also trying to keep oneself warm during cold winter days.

Thus wardrobe essentials for winter fashion style put in a list of some must-have trendy winter essentials to look stylish while keeping oneself warm and cozy under layers of clothes.

We all are different and so is our fashion and style for dressing up but the fashion trends are not different for different people, they remain constant.

Style for different people is different but such is not in case of fashion and remaining updated with fashion is one own choice.

Winters is the season which not only brings cold breeze with it but also forces one to dress with layers of clothes on ourselves to keep warm.

Yes, keeping oneself warm is very necessary during winters, it not only protects us from being sick but also lets one dress for a different range of outfits.

Whenever we think of winter fashion outfits, the first pop up is a warm coat, sweater, thigh length boots, scarves, and gloves.

Yes, THAT’S true a classic and warm coat, tight jeans, warmer inside, knitted scarf and leather gloves are really a must have for winters. These some basic outfits never go out of fashion, believe me, they never do. So a warm coat is a first and foremost thing to invest in if you haven’t yet.

Now coming to another essential is the boots and shoes. Both boots and shoes are second most very important winter fashion essentials. A good pair of sports shoes to run in and keep one self-fit and healthy is very important, exercising in winters is even more important than in winters. so a good pair of sports shoes to exercise and also to carry for the whole day long activities and schedules is also very important.

After shoes comes a pair of boots. No winter fashion look is complete without boots, even if you imagine a winter look, no one can imagine it without boots. Boots whether ankle length or over the knee length, both give a great look and both look trendy on everyone too. Yes, any type of boots look great, they go the best winter fashion outfits like skirts, jeans, pullover and even dresses.

Now coming on to gloves and scarves, both scarves and gloves work great as winter fashion accessory, as they can be carried out with any and every winter fashion outfit while giving you a comfortable warm feeling.

Therefore guys don’t think twice to invest in some must-have winter fashion wardrobe essentials.

What Should Matter When Looking For An Online Fashion Shop?

Online fashion shop stores have without doubt brought in lots of convenience to shoppers. From the comfort of your home or office, you can search for items that you need, purchase and have them delivered to a location that is most convenient for you. More and more people are relying on them to find what they want without the time and effort required when going to a storefront location.

Shoppers who want to look stylish and fashionable will most likely be looking for fashion stores from where they can get the latest and unique clothe designs, shoes, and other fashion accessories. With so many online fashion shops relating to fashion, it can’t be that hard for you to find the items that you need to keep your fashion sense in check. But to get the most pleasant experience with your online shopping there are a few things that should matter when selecting a online fashion shop.

1. Item categorization – The truth is that some stores may deal only with women outfits and accessories whereas others may be exclusively for men. Some may deal more with sportswear while others may do more casual or formal items. When looking for the best online fashion shops for your fashion needs, it is important to make sure that it does accommodate your needs. If for instance you are a plus size woman, you may want to ensure that indeed the shop does offer fashion items for plus size women, so your chances of finding exactly what you are looking for remain high.

2. Variety – A good online fashion shop is one that offers a huge variety of fashion items so you can find almost everything you need in one place. For instance, apart from dealing with clothes, a shop that also offers fashion accessories like belts, wallets, earrings, handbags and others may be more convenient to any shopper. When you are able to find everything you need in one place, it even becomes very easy to match the items up for that unique look that you may be looking for.

3. Location – Online shopping has broken geographical barriers, but there may still be a need to consider where exactly it is located. This is especially important if you wish for your items to reach you faster. They rely on shipping and delivery services to ensure their customers get items purchased right where they are. The further away the store is from you the longer it may take for the purchased fashion items to be delivered. The rule here is to ensure that the time it takes for the items to be delivered will not in any way interfere with your needs.

4. Brands included – When it comes to fashion, there are so many brands and designers and some customers may want to stick with items from specific brands or designers. If this matters to you, then you may want to check out what brands the online fashion shop stocks before you even start your search for items you need.